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ONLINE EDUCATION PROJECT MANAGER
Sales, FT Employee
The Institute for the Psychological Sciences (Arlington, VA)
The Institute for the Psychological Sciences
Online Education Project Manager
The Institute for the Psychological Sciences in Arlington, VA invites applications for a full-time Online Education Project Manager position. The Institute for the Psychological Sciences is a free-standing Catholic professional school offering degrees in clinical psychology and has recently begun an online distance education program. (www.ipsciences.edu)
The Online Product Manager (OPM) drives revenue for the IPS online product and /or brand. The OPM reports directly to the Director of Distance Learning and oversees the sales and marketing of the online IPS products throughout the product life cycle. This position requires a unique combination of sales, marketing, product management and in some cases technical skills to drive revenue for the online offering.
Primary Duties and Responsibilities:
o Develop and implement go-to-market plans for online continuing education, certificate and other programs.
o Creating sales budgets and quotas in conjunction with the Dir., Online Learning and Sr. Management team.
o Achieving monthly sales quotas.
o Developing both online and offline marketing approaches not limited to partnerships, promotions, strategic alliances, ad campaigns.
- Overseeing the development and marketing of a product through its life cycle includes working with designers, financial managers and faculty and partners to develop a product to meet customers’ needs and interests. This can involve strategic analysis and research to understand the needs of customers or the market opportunity.
o Analysis and research regarding product competitors and potential customers to provide a marketing plan and message for each product, webinars, CE’s, Certificate programs, etc. After careful analysis, pricing is set for the product to meet profitability goals for the organization.
o Develops sales tools and educates partners/affiliates about the product and its most valuable sales approach. The product manager also conducts customer sales calls in person , via the telephone and online sales meetings to ensure sales goals are being met. This can include receiving customer feedback and providing product improvement/enhancement feedback to the Director, Online Learning if necessary.
o Provide daily and weekly reports to include sales calls, sales closed, visits, etc.
Necessary Skills and Abilities:
Educational requirements include a bachelor’s degree and at least three years experience in marketing, sales, or product management.
This is a salary plus commission position. Compensation is based on experience and performance. Willingness to travel up to 25% of time, both nationally and internationally.
Send cover letter and resume to [email protected] (2085)
Incoming search terms:
- online program management