The arrival of the Pope on Twitter has generated all types of reactions. The fact that the Pope has become a user of the second largest social network on the Internet has become the subject of much discussion. Everyone has an opinion about what this development means. Some interpret it as a desire to become more “modern,” to bring the Vatican “up to date,” and in doing so, improve the Pope’s image and, by extension, that of the Church. This is an easy interpretation, albeit rather superficial, and one that is quite far from grasping the depth and scope of this initiative.