Controlling the Catholic “Brand”

trademark_symbolI was among three finalist for a staff position at a Catholic university a few years back.  This position was at the director level so I was being interviewed only by people that were at the Vice President level, Dean level, or above.  To my surprise, and disgust, I was interviewed by a Lutheran, and a Baptist, both in high ranking positions and by some very lukewarm Catholics that reported up to the Lutheran and the Baptist.  When I touted my Catholic orthodoxy, which I assumed was a requirement going into the interview, I was told to not use that term if I was to reach the interview in front of the board because it was a divisive term.  I was told to use the phrase “faithfully Catholic” in its place.  Fortunately, I did not get the job.  I know I wouldn’t have lasted long if I did because I would have been navigating against prevailing headwinds.  The point of the post is that the vast majority of Catholic schools are Catholic in name only.  The Church, aka the bishops, have done a very poor job of controlling the Catholic “brand.”  In my opinion it is like McDonald’s licensing their name to restaurateurs and never checking on them to ensure they are providing a consistent experience that can only be had at a McDonald’s.  Unfortunately in the case of schools claiming to be Catholic and running afoul of most Catholic teachings, we’re dealing with souls, not just hamburgers. (304)

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Chad Simpson (400 Posts)

Chad is a Catholic blogger living in the Dallas/Fort Worth metroplex who focuses on exposing the distortions, half-truths, and outright heresies of the liberal media. He adheres to the Magisterial teachings of the One, Holy, Catholic and Apostolic Church. He and his wife home school their three children and attend the Novus Ordo mass in Latin whenever possible.


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