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ASST. SUPERINTENDENT FOR MARKETING AND ENROLLMENT MANAGE
Marketing/Advertising, FT Employee
Archdiocese of Seattle (Seattle, WA)
The Office for Catholic Schools of the Archdiocese of Seattle has an opening for a full-time Assistant Superintendent for Marketing and Enrollment Management. This opening is to fill a newly created position due to restructuring.
The Archbishop is the visible principle and foundation of unity in the particular Church entrusted to him. In a unique and visible way, he makes Christ’s mission present and enduring as Shepherd of the Christian Community. In order to fulfill his mission, the Archbishop employs suitable, chosen collaborators (clerics, religious, or lay people). He shares with them the apostolic mission and entrusts various responsibilities to them. (Directory on the Pastoral Ministry of Bishops, 198)
Each position employed in the Chancery helps to extend the ministry of the Archbishop in particular ways as outlined in the position description.
GENERAL SUMMARY OF ESSENTIAL PURPOSE:
Responsible for the effective marketing and promotion of Catholic schools at the Archdiocesan, regional, and local levels in order to increase enrollment, retention, and financial support for Catholic Schools, and for collaborating as requested with the Fulcrum Foundation to assist with their messaging and project needs.
ESSENTIAL POSITION DUTIES:
1. Marketing and Communication Strategy for Catholic Schools: Leads a collaborative process among the Office for Catholic Schools (OCS), the Fulcrum Foundation, and other key stakeholders to develop, refine, and implement a comprehensive and successful marketing plan for Catholic schools in western Washington that will increase the brand recognition and demand for Catholic schools among prospective parents and supporters. Designs and manages a plan for effective internal communication among the OCS and key stakeholders, including principals, pastors, the Fulcrum Foundation, and the offices of the Chancery.
2. OCS Marketing Strategy/ Fulcrum Foundation: Advises the OCS, the Fulcrum Foundation, heads of schools, and local development directors concerning successful messaging and the effective uses of traditional and new media, including the placement of stories in local news outlets, the effective design of websites, and the uses of social media.
3. Design and Project Management: Primarily responsible for the design and layout of all OCS marketing materials, including but not limited to: The website, annual reports, newsletters, brochures, event invitations/signage/programs, and marketing collateral. Manages all marketing projects to completion, successfully executing a multiple-draft design, copy, and editing process involving all key players (for example, OCS, Fulcrum, schools, and vendors) so that projects are completed with a high standard of excellence and timeliness. This includes conducting RFPs, negotiating vendor contracts, and managing the requirements of different stakeholders.
4. Marketing Consultant: As the leader for marketing, is responsible to set best practices in school marketing and to serve as an on-call consultant to all Catholic schools in western Washington. This includes developing a case and value proposition for Catholic schools, designing resources such as checklists and templates to assist heads of schools and development directors with their marketing and enrollment management programs, making public presentations and providing training opportunities for Catholic school personnel who are responsible for marketing and enrollment.
5. Marketing Liaison: With direction from the superintendent, represents Catholic schools on joint-committees for marketing, including national initiatives for marketing Catholic schools and Archdiocesan commissions for marketing issues. Works collaboratively with adjunct organizations (e.g. The Fulcrum Foundation, the Archdiocese of Seattle’s Office for Communication, Development Directors’ Associations, other dioceses, deaneries, schools, NCEA, and CASE) to facilitate marketing efforts undertaken on an inter-organizational or collaborative level.
6. Budget Analysis and Management: Manages an annual OCS Marketing Budget, develops yearly budget proposals and justifications as needed, tracks expenditures monthly to ensure that projects and initiatives stay within budget.
7. Oversees Delegated or Outsourced Projects: Delegates work overflow as necessary and ensures that work products conform to OCS messaging and production standards.
8. Ongoing Review: In consultation with the superintendent and the staff of the OCS, annually reports on the activities of the year, including consultations with schools and achievement of targets for enrollment, retention, documented inquiries, and other markers of success for marketing, and updates the marketing plan and, where necessary, the messaging.
a. Willingness and ability to support the mission of the Church by extending the ministry of the Archbishop.
b. Ability and desire to use God-given gifts and talents in service of the local Church in support of the collaboration between lay and ordained Ministers.
a. A Bachelor’s degree or equivalent training/experience in communications, new media,
or related design field;
3. Experience and Knowledge:
a. Three to four years experience designing, developing and producing complex print and electronic marketing communications;
b. Web marketing experience including optimizing content and keywords for search engines;
c. Experience working with K-12 schools, especially Catholic schools, highly preferred;
d. Proficient in graphic design;
e. Proficient in writing content for websites and publications;
g. Knowledge of fundraising strategies and experience producing fund development communications, highly preferred;
h. Knowledge of and familiarity with the Catholic Church in Western Washington.
4. Other Elements:
a. Ability to manage numerous and complex projects in various stages of completion;
b. Ability to set realistic deadlines and meet them;
c. Strong time management skills and ability to prioritize projects and timelines accordingly;
d. Demonstrated ability to communicate effectively with educators, students, staff and the general public;
e. Demonstrated ability to work independently and with supervision;
f. Demonstrated organizational skills and a commitment to follow through;
g. Demonstrated ability to establish and maintain positive relationships with others as part of a team;
h. Creative, innovative thinker, desired;
i. Must be flexible, cooperative and able to maintain confidentiality
j. Must possess a valid Washington driver’s license and able to travel from location to location to perform tasks.
Competitive salary and excellent benefits. To apply for this job, please visit our website at www.seattlearchdiocese.org/jobs. We require all applicants to submit our standard application and a cover letter. Resumes alone will not be accepted. (209)
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